Learn Roo's inspiring story and how a generous $50,000 gift from Tito's Handmade Vodka to the Live Like Roo Foundation is expanding access to sponsored grief support for pet parents navigating cancer diagnoses and loss.

PLC member and pet parent, Jessica, reflects on how grief changes over time, the loss of her beloved Maui, and why honoring grief means honoring enduring love.

For 22 months and 15 days after Odyss’s cancer diagnosis, love looked like vet appointments, car rides, mobility support, favorite music, treats, and countless acts of care. In this deeply personal story of pet loss and euthanasia, one pet parent shares the joy and honor of caring for her beloved dog through illness—and the heartbreaking final act of helping him say goodbye.

Nearly seven months after losing her soul dog, Lexi, Meagan reflects on how grief has changed her life and her sense of self. She shares the challenge of moving forward without trying to "move on," the importance of taking life one step at a time, and how finding people who truly understand pet loss has helped her feel less alone.

From the outside, it may look like I’m doing okay. I go out, I laugh, I show up. But what people don’t see is the grief I carry underneath it all. I can function and still be heartbroken at the same time. I’ve learned something important: you can’t fail at grief. It doesn’t follow a timeline, and it doesn’t look the same for everyone. You’re not doing it wrong—you’re grieving someone you love.